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In 2018, Candy Crush Saga retained a stronghold among Western markets.The UK is the 6th largest market in terms of mobile games revenues, after South Korea and Germany.China, the US and Japan are the top markets for mobile gaming consumer spend and accounted for 75% of spend in 2018.Mobile gaming will reach 60% market share of overall consumer games spend in 2019, up 35 percentage points from 2013.Worldwide consumer spend on mobile games increased 13% year-on-year from 2017 to 2018.Games accounted for 74% of consumer spend. Global app store consumer spend reached $101bn in 2018, up 75% from 2016.The average age of someone who plays mobile games is 36 ( Newzoo, Oct 2019).However, there a differences between genres with 74% of players of shooting games male and 66% of players of puzzle games female.( Newzoo, Oct 2019) 51% of players of mobile games are female and 49% are male.
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Among 18-20 year-olds, games is the 2nd most popular catagory of app, with 66% of people in this age range opening a game app at least once a week ( Newzoo, Oct 2019).Games is the 3rd most popular category of app, behind social media and shopping and ahead of music/audio, video streaming and current affairs ( Newzoo, Oct 2019).1 in 2 mobile app users have opened a game app in the past week ( Newzoo, Oct 2019).2.4 billion people in the world will have played mobile games in 2019 ( Newzoo, Oct 2019).Mobile and tablet games are a common way for children to be introduced to gaming, with 41% of 7-9 year-olds in the US playing games on smartphones and 55% on tablets ( SuperData, Nov 2019).95% of global mobile game revenue in Q3 of 2019 came from games from the top 1% of publishers ( Sensor Tower, Nov 2019).82% of global mobile game downloads in Q3 of 2019 were for games from the top 1% of publishers ( Sensor Tower, Nov 2019).The top ten highest grossing games on mobile by total revenue, as of November 2019 The top ten most played games on mobile by player count, as of November 2019: Most Successful Mobile Games Most Played Mobile Games by Player Count Today, with the popularity of smartphones and the existence of platforms such as the App Store and Google Play, games can easily by downloaded and played by anyone, often for free. Some of the earliest games on mobile phones include a version of Tetris playable on some phones from 1994 and Nokia's Snake from 1997. 2.2 Highest Grossing Mobile Games in Revenue.2.1 Most Played Mobile Games by Player Count.